Original Art & Graft post here
Most of the original tools used in Tooled Up were part of a great find on ebay - a giant toolbox full of old wooden screwdrivers, saws and other craft ephemera. Hidden in a secret compartment were these beautiful set squares, with gold detailing in the corners.
When we first saw them we thought they would be a great fit for Emily Forgot and her playful blend of character, simplicity and craft. We weren’t disappointed when the set squares made their way back to us - by combining the two set squares, adding wood for a heel and toe, drilling holes for some eyelets and adding laces they have been transformed into a pair of legs called Fancy Footwork.
As Emily explains, “Legs are a recurring motif in much of my commercial and non commercial work, albeit usually drawn digitally so I felt it was appropriate and I also felt it would be fun to create away from the computer, Much of my type based work is seeing something illustrative within the letter forms so I approached the tool with the same thought process.”
Emily Forgot is the appropriately curious moniker of London based Graphic Artist Emily Alston. Having been working in the creative industry since graduating from Liverpool school of Art & Design in 2004 she has amassed a diverse range of international clients, from cultural institutions, advertising, retail, publishing & editorial. Along side commercial endeavors Emily produces personal work in the form of limited edition prints and ceramics. Her work has been exhibited both in London and abroad most notably in 2007 at the “Fragiles” show as part of the prestigious Miami Art Basel.
Embracing the odd, the everyday & the sometimes surreal Emily Forgot’s playful visual language and image making continues to innovate, evolve and surprise. With each new brief comes new ideas and fresh inspiration resulting in each client having a tailor made solution. Turning her hand to anything from illustration, retail display, print design and visual identity she prides herself on approaching all briefs with creative thought, originality, humour and beauty in mind, whether the work be a commissioned piece or a flight of her own fancy. Her enthusiasm, curiosity and eye for detail have stood her in good stead so far gaining recognition in publications such as the Creative Review, Vogue, ID, and Grafik magazine as one to watch.